£10.0M
The funding round was led by Coefficient Capital alongside participation from Five Seasons Ventures and Redrice.
"We plan to use the capital to double down on our DTC success, expand into retail, and, in time, expand into new geographies."

Coefficient Capital is a New York-based investment firm focused on consumer brands.
Portfolio
2
companies
Untamed
Untamed delivers species-appropriate feline nutrition through its direct-to-consumer subscription model.

ZOE
ZOE offers personalised nutrition programmes using advanced at-home testing and mobile applications.
The funding round was led by Coefficient Capital alongside participation from Five Seasons Ventures and Redrice.
"We plan to use the capital to double down on our DTC success, expand into retail, and, in time, expand into new geographies."
The investment round was led by New York-based Coefficient Capital with participation from multiple venture firms.
"The way ZOE combines their own science and data to drive huge shifts in consumer behavior towards health immediately impressed us"