Point72 Ventures led the round, which follows an earlier pre-seed investment backed by angel investors associated with DeepMind, Strava, and Sequoia Scout.
"This funding marks a turning point, allowing us to make enterprise-grade behavioral modeling accessible to creators, marketers, and organizations globally. Until now, access to experiment with human behavior at scale has been available only to those with corporate-level market research tools. This investment accelerates our mission of bringing advanced behavioral insights to our users, enabling them to better understand societies, customers and public opinion, and make more informed decisions."



