Mercuri is an early-stage venture capital fund that leads pre-seed and seed funding rounds for UK companies at the intersection of media, entertainment and AI.
The oversubscribed round was co-led by Mercuri and Sure Valley Ventures to expand the engineering and enterprise sales teams.
"Ittybit was created to address the pain we felt handling large videos in our previous companies. We built the media tools we wished we’d had access to, and are making them available to all developers, because robust media workflows shouldn’t be so expensive or complicated that only the largest tech companies can access them."
The seed round was led by LocalGlobe and Mercuri to support team growth and product development.
"Rights holders are demanding greater control over how their works are being used to train AI systems"
Mercuri led the seed investment round to support product, marketing and partnership efforts at Made With Intent.
"The current measures of success are the problem. Metrics like conversion rate, and therefore the actions retailers take to improve them, are short-term, retrospective and aggregated."
