Unit1 Studio raises $20m from Balderton Capital to develop scalable avatar concerts
Balderton Capital has led a $20m financing round to support the creation of lower cost virtual music productions.
≈ £14.9M at $1 = £0.7472 on 21 Sep 2026
London based startup that produces scalable avatar concerts using CGI and portable production techniques.
Unit1 Studio has secured $20m in a funding round led by Balderton Capital to scale its affordable virtual concert production method. The equity and production capital follows previous high cost ventures in the sector, such as the ABBA Voyage production, and will allow the company to deploy portable avatar performances globally.
Established in late 2025 by industry veterans, the company recently relocated a complete digital show between London venues in just four days. The fresh funding will support further team expansion and demonstrate the commercial viability of moveable virtual shows for artists who cannot tour.
Investor perspective
"Barney is hugely respected in the industry and has managed to solve a structural problem that everyone knew existed but nobody had cracked,"
Daniel Waterhouse
General Partner, Balderton
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About the company
Unit1 Studio
Unit1 Studio develops cost effective technology to stage live virtual avatar concerts.