Made With Intent secures £2.4m from NPIF II, PXN Equity Finance and existing backers to expand its ecommerce intelligence platform.
The Liverpool City Region technology platform raised £2.4m led by NPIF II, PXN Equity Finance to double its headcount and scale internationally.
Made With Intent provides an artificial intelligence platform for online retailers that analyses onsite signals to predict customer purchase intent. The technology helps brands deliver personalised experiences to increase revenues and profit margins.
Made With Intent has raised £2.4m in an investment round led by NPIF II, PXN Equity Finance, with participation from existing backers Mercuri and Haatch. The Liverpool City Region-based technology platform, which uses behavioural signals to help ecommerce brands drive sales, will use the proceeds to double its headcount and expand into international markets.
The company was founded by David Mannheim and counts major retailers such as MandM, Hotel Chocolat and On the Beach among its clients. The fresh capital will enable the business to scale its operations and accelerate product development as it targets further growth in Europe and the United States.
From the founder
"Too many brands are only looking at page views, time on site and clicks as their go-to metrics without tapping into their customers’ level of intent, leading to missed opportunities. Intent data not only reveals each visitor’s mindset, but because it updates as they shop, it lets you deliver experiences right at the optimal moments."
David Mannheim
Founder and CEO at Made With Intent
Investor perspective
"Online retailers often have access to large amounts of customer data, but not every retailer knows how to use it to improve customer experience and boost sales. Made With Intent is leading the industry by understanding the intent of the consumer, which is an incredibly challenging problem, but one that that will create competitive advantages for the retailers that adopt it. The ecommerce landscape is becoming more sophisticated and traditional metrics are being improved upon by smarter campaign decisions, with David and his team at the forefront of that change."
Patricia El Jichi
Investment Manager, PXN Ventures
Use of funds
- 01Grow the team
- 02Continue product development
- 03Expand into international markets
Investors
Categories
About the company
Made With Intent
Made With Intent builds an artificial intelligence platform that predicts online customer purchase intent for retailers.