Electric Twin secures £10.3m from Atomico and other backers to expand its predictive audience platform.
The funding round was led by Atomico and will support international expansion and product development.
Electric Twin operates an artificial intelligence platform that builds synthetic audiences to model human behavior and responses. The company helps organizations test messaging and strategies rapidly using advanced simulation.
London-based artificial intelligence platform Electric Twin has secured £10.3m in funding to expand its predictive analytics technology globally. The investment round was led by Atomico, with participation from LocalGlobe, Mercuri, and Samos Investments, alongside a group of angel investors.
The company uses survey data, machine learning, and social science research to create synthetic audiences that simulate real consumer behavior. The fresh capital will be directed toward international expansion and the ongoing development of its prediction engine.
Founded by former government and military figures, the firm aims to replace slow traditional market research methods with instant, high-accuracy simulations. Major organisations, including News UK and Lebara, already use the platform to generate audience insights.
From the founder
"Electric Twin was born from our experience leading through crisis, where we spotted a common problem: too many decisions had to be made with incomplete information. We wanted to build a solution that allows leaders to understand their audiences better than ever before – to speak to them instantly, ask them anything, and predict how they will behave. This investment will enable us to scale our vision and put synthetic audiences at the heart of business strategies."
Alex Cooper
Co-Founder and CEO at Electric Twin
Investor perspective
"Companies are desperate to understand their customers, but still lack the tools to unlock insights cost-effectively and at scale. Electric Twin is forging a genuinely new path, bringing science and machine learning to the clunky, static world of market research and opening up a new era of deeper, more accurate and far faster insight generation. Their product is already market leading in this rapidly emerging space and will only grow more powerful. Alex and Ben bring unique experience in making critical decisions at scale, and we are proud to partner with them and the team as they continue their rapid growth journey."
Ben Blume
Partner, Atomico
Use of funds
- 01Expand into international markets
- 02Continue product development
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About the company
Electric Twin
An artificial intelligence platform building synthetic audiences to model human behavior.