The seed round was led by Martin Brailsford with participation from Episode 1, Haatch and Portfolio Ventures.
"Given my background at Amazon and then as an investor in a number of e-commerce businesses I understood how hard it is for them to predict their cashflow and decide what strategic moves to make to improve profits and cashflow. It’s also really hard to get expert finance advice cost effectively. Viable makes it easy for business owners to plan ahead and achieve commercial success."
The investment round was led by Haatch Ventures and Notion Capital to support marketplace growth and new product development.
"With the hospitality sector facing unprecedented challenges, we believe our mission to help every pub and bar maximise their potential with live music is more important than ever. Our platform has already helped hundreds of venues improve customer satisfaction, drive footfall and increase sales while giving thousands of artists an easier way to earn money gigging. We’re just getting started and the investment announced today will help bring the benefits of live music to more communities in towns and cities across the UK."
Mercuri led the seed investment round to support product, marketing and partnership efforts at Made With Intent.
"The current measures of success are the problem. Metrics like conversion rate, and therefore the actions retailers take to improve them, are short-term, retrospective and aggregated."
The seed round was led by Haatch to support international expansion and onboard high-profile customers.
"After banking and insurance, telecoms is next on the list of legacy industries ready to be disrupted and fundamentally uprooted with technology and a truly customer-first approach. Offering mobile plans to your customers – something that today takes over a year and costs millions of dollars to do, can be done with shaka with a single API call."
