Made With Intent raises £1.5m in seed funding led by Mercuri to develop its eCommerce segmentation platform.
Mercuri led the seed investment round to support product, marketing and partnership efforts at Made With Intent.
Made With Intent provides an artificial intelligence platform for online retailers that analyses onsite signals to predict customer purchase intent. The technology helps brands deliver personalised experiences to increase revenues and profit margins.
Manchester based Made With Intent has secured £1.5m in a seed funding round led by Mercuri. Portfolio Ventures and existing backer Haatch also participated in the financing. The capital will be used to support the remote team of 15 with product development, marketing and partnership initiatives.
Founded to address perceived flaws in traditional online retail metrics, Made With Intent offers a platform that models over 250 visitor signals to provide real time intent metrics. The company already works with brands such as Ernest Jones, Bensons for Beds and Rapha, and intends to expand its client base internationally following the raise.
From the founder
"The current measures of success are the problem. Metrics like conversion rate, and therefore the actions retailers take to improve them, are short-term, retrospective and aggregated."
David Mannheim
Founder and CEO at Made With Intent
Investor perspective
"Made With Intent has embraced first-principle thinking and a decade of insights to shake up the vast eCommerce market,"
Alan Hudson
Founding General Partner, Mercuri
Use of funds
- 01Continue product development
- 02Invest in sales and marketing
Investors
Categories
About the company
Made With Intent
Made With Intent builds an artificial intelligence platform that predicts online customer purchase intent for retailers.