£400K
The British Design Fund provided £230k toward a wider £400k raise to advance manufacturing and overseas expansion.
"The moment that changed everything for me was standing in a salmon processing plant and seeing thousands of single‑use EPS boxes piled up, destined for landfill or worse. It was truly shocking. I’d spent years in the seafood industry but witnessing that scale of waste in one place made the environmental cost impossible to ignore. I knew then that something had to change, and that experience has driven me ever since to prove that we can replace EPS with sustainable materials that protect both the product and the planet."