Simon is a joint managing partner at Arete. He previously served as a managing director at Altium Capital and a director at Clearwater Corporate Finance.
Arete led the latest investment into the digital scale-up alongside high-profile backers Bill Currie and Sir Terry Leahy.
"The thesis that school facilities can be leveraged for the benefit of the community has been validated. Vivify has generated a significant amount of revenue for schools to date, and this new capital round will enable the business to work with a greater number of schools by providing the technology for school stakeholders with limited time to easily launch and manage a community lettings programme in-house."
Arete led the Series A investment round with participation from Begin and MatrixCapital.
"The traditional customer analytics industry has historicallyfocussed on a two-dimensional understanding of the customer and their motivation, which isgreat, but there was a real gap in the market that needed to be filled in terms of what isgoing on elsewhere in the space."
The Manchester-based enterprise software company has raised £54.4m from SoftBank Vision Fund 2 and existing backers to scale its decision intelligence platform.
"We’re proud to be working with some of the biggest brands in the world. Modern businesses are complex and operate in an ever-changing world. It’s becoming impossible to run them without AI, which is enabling them to make consistently great decisions, faster and more accurately than ever before."
Arete Capital Partners led a multi-million-pound investment to help Vivify scale its operations and increase its network of partner schools.
"It’s exciting for us to work with an entrepreneurial management team who have developed technical differentiation via Vivify’s booking platform to put schools right at the heart of its business model. The social and health benefits sit naturally alongside the economic benefits to schools and the surrounding area. We are looking forward to adding value to Vivify with our existing knowledge of scaling similar types of businesses and helping them to grow the market and all the social and economic benefits that brings."
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