Uncrowd raises £3m in Series A funding led by Arete to develop its platform and expand its team
Arete led the Series A investment round with participation from Begin and MatrixCapital.
Uncrowd provides an experience analytics platform that measures customer experience for global retailers and brands through objective data collection. The business helps companies benchmark performance against competitors and identify areas for improvement.
Uncrowd has secured £3m in a Series A funding round led by multi-family investment office Arete, with participation from Begin and MatrixCapital. The capital will be used to further develop the company platform and expand the team.
Founded by retail and systems experts Richard Hammond and Rocky Howard, the analytics platform helps global brands measure customer experience and compare performance against competitors. The firm has previously gained recognition from Microsoft and Plug and Play.
The investment from Arete will support Uncrowd as it continues to work with high-profile global brands in the UK and the US, driving the business to its next stage of growth.
From the founder
"The traditional customer analytics industry has historicallyfocussed on a two-dimensional understanding of the customer and their motivation, which isgreat, but there was a real gap in the market that needed to be filled in terms of what isgoing on elsewhere in the space."
Richard Hammond
Co-founder at Uncrowd
Investor perspective
"We’re really excited to be partnering with Uncrowd. Thebusiness is already operating at a global level, which is down to the hard work and expertiseof the senior management team which has come together to create a stand-out proposition."
Ben Hatton
Partner, Arete
Use of funds
- 01Continue product development
- 02Grow the team