The funding round was led by Mercia Ventures with participation from Techstart Ventures and angel investors.
"Corporate gifting is a trillion-dollar industry that spent decades normalising mediocrity because no one built a competitively viable alternative. We started Go Swag with less than £200 and the belief that every gift a company puts its name on either strengthens the brand or quietly undermines it. This funding allows us to take this conviction global, beginning with a major US market expansion. The catalogue is dead and we’re replacing it with smart AI-assisted curation and a better gifting process to match."
Winfred reads them overnight, pulls out the facts, checks them against Companies House and files them. It was built by C8VA, who do the same kind of work for other businesses: turning messy, unstructured material into something you can search, count and rely on.
The pre-seed round was backed by Haatch and Nicolas Dessaigne to support product development.
"Too many businesses are forced to guess where their marketing budget is working. We built Decima2 to replace assumptions with evidence, so teams can confidently invest in what actually drives results. This funding allows us to double down on building a product that makes advanced optimisation accessible, not intimidating."
Christian Angermayer backs the influencer marketing platform as it launches in New York.
"Invyted is one of the most exciting early-stage companies I’ve seen in a long time… Asti Wagner is building something truly unique that sits at the intersection of tech, community, and culture. We’re thrilled to be backing her and the Invyted team as they scale globally."
Puma Growth Partners led the Series A financing with backing from several returning investors and angels.
"We couldn't be happier to be partnering with Puma on this opportunity. We have the team, the tech, the market size and therefore the opportunity to build a $bn business helping brands launch and scale in the world's largest ecommerce market. We needed an investor who matched YASO's ambitions, and we have found that in Puma. We are also delighted with the other co-investors, including the Seed investors, both VCs and Angels, who have been there since day 1, who backed us again in this round. We can't wait to take YASO to the next level!"
IW Capital led the investment round to support product development and commercial scaling.
"Navigator is solving one of the most urgent challenges in digital marketing how to deliver effective advertising in a world where privacy is paramount. With exclusive access to rich data, a proven commercial model, and a leadership team with deep industry experience, Navigator is perfectly positioned to scale. We’re excited to support its next stage of growth."
