Series A24 September 2025

YASO secures £8.3m Series A funding led by Puma Growth Partners to expand its Chinese e-commerce platform.

Puma Growth Partners led the Series A financing with backing from several returning investors and angels.

£8.3MSeries A

YASO provides a technology platform that helps international consumer brands navigate and scale within the Chinese social commerce market. Its end to end infrastructure handles payments, logistics, tax, and storefront integration.

YASO has secured £8.3m in a Series A funding round led by Puma Growth Partners. The capital will be deployed to accelerate client onboarding, scale sales and marketing functions, and expand platform capabilities.

The financing also drew participation from Guinness Ventures, Playfair Capital, Koro Capital, Haatch Ventures, Sequel, Portfolio Ventures, Nodes, and Founders Capital. Founded in 2022, the company provides technical infrastructure for international brands entering the Chinese e-commerce market.

From the founder

"We couldn't be happier to be partnering with Puma on this opportunity. We have the team, the tech, the market size and therefore the opportunity to build a $bn business helping brands launch and scale in the world's largest ecommerce market. We needed an investor who matched YASO's ambitions, and we have found that in Puma. We are also delighted with the other co-investors, including the Seed investors, both VCs and Angels, who have been there since day 1, who backed us again in this round. We can't wait to take YASO to the next level!"

Jonny Plein

Co-Founder at YASO

Investor perspective

"We are delighted to be backing the YASO team who are truly redefining how international brands navigate China's complex e-commerce and social commerce landscape. The founding team's deep expertise in Chinese commerce, combined with a mature product ready to scale, makes this a compelling opportunity for us. We're excited to lead this round alongside fantastic co-investors and we look forward to helping accelerate YASO's growth."

Ben Leslie

Investment Director, Puma Growth Partners