Invyted secures $25m investment from Apeiron Investment Group to support American expansion.
Christian Angermayer backs the influencer marketing platform as it launches in New York.
Invyted operates a technology platform that connects brands with content creators to facilitate influencer marketing campaigns. The company is expanding its operations internationally following initial success in the British market.
Invyted has secured funding from Apeiron Investment Group at a valuation of $25m to support its international growth. The British technology platform connects commercial brands with digital influencers to organise marketing partnerships.
The capital will support the company as it enters the New York market ahead of a wider American rollout. Asti Wagner leads the business as chief executive officer following recognition as Entrepreneur of the Year.
From the founder
"Christian’s backing means a great deal to us not just the capital, but his belief in what we’re building. We’ve proven Invyted works in the UK, and now we’re ready to take it to the U.S. and beyond. This is about creating the most effective and accessible way for brands to collaborate with real influencers globally."
Asti Wagner
CEO and Founder at Invyted
Investor perspective
"Invyted is one of the most exciting early-stage companies I’ve seen in a long time… Asti Wagner is building something truly unique that sits at the intersection of tech, community, and culture. We’re thrilled to be backing her and the Invyted team as they scale globally."
Christian Angermayer
Founder, Apeiron Investment Group
Use of funds
- 01Expand into international markets
- 02Continue product development