Decima2 raises £480k in pre-seed funding from Haatch and Nicolas Dessaigne to advance its marketing optimisation platform.
The pre-seed round was backed by Haatch and Nicolas Dessaigne to support product development.
Oxford based artificial intelligence startup providing causal modelling platforms to eliminate wasted marketing spend for small and medium sized businesses. The technology optimises Google Ads and landing pages to give smaller teams enterprise grade analytical capabilities.
Oxford based artificial intelligence startup Decima2 has secured £480k in a pre-seed funding round to advance its marketing optimisation platform. The capital comprises £335k in equity and £125k in equity free grant support, closing in December 2025.
The investment was backed by Haatch alongside Y Combinator partner Nicolas Dessaigne. The proceeds will be directed towards product development and expanding the platform capabilities for small and medium sized enterprises.
Co founded by Alexis Monks and Dr Torty Sivill, the company applies rigorous causal modelling and generative AI to help commercial teams understand growth drivers across paid channels.
From the founder
"Too many businesses are forced to guess where their marketing budget is working. We built Decima2 to replace assumptions with evidence, so teams can confidently invest in what actually drives results. This funding allows us to double down on building a product that makes advanced optimisation accessible, not intimidating."
Alexis Monks
Co-founder at Decima2
Use of funds
- 01Continue product development
