Nicolas Dessaigne

"Too many businesses are forced to guess where their marketing budget is working. We built Decima2 to replace assumptions with evidence, so teams can confidently invest in what actually drives results. This funding allows us to double down on building a product that makes advanced optimisation accessible, not intimidating."

"The fundamental problem we’re solving is context: Plain offers a single source of truth for customer interactions, powered by companies’ own systems and data – so when someone gets in touch with a problem, the company immediately knows who they are, what their order is, what’s happened so far – and can resolve it in a single click. Customer service teams are often left unsupported by their colleagues in engineering because traditional systems can be hard to integrate and build with. As a result, customer support teams are left to contend with poorly integrated tools, fragmented data, and disconnected systems. We’re designing Plain from day 1 with both engineering and customer service teams in mind, so it can be quickly and easily customised, rather painfully ‘hacked’ after the fact."