The funding round includes backing from Willard Ahdritz, Hazel Savage, Mr Eazi, and Sam Feldt to support product development and international growth.
"I’ve very much enjoyed the last 12 months working alongside Alex and the team at un:hurd. I wanted to step up on my commitment to un:hurd to support the new developments that have the potential to change the game for independent artists in the marketplace."
The betting industry veteran joins a roster of backers to support commercial growth.
"Our ambition is to become one of the leading affiliate marketing technology platforms and attracting the right strategic investment from the gaming industry and beyond is a key part of this plan,"
The investment round was led by BGF, with additional backing from DSW Ventures.
"We have achieved a lot in a relatively short period but having the support of BGF will enable us to significantly accelerate all parts of our business and to firmly establish ourselves as the global leader in the next generation of market intelligence on the next generation of consumers. Having the backing of an experienced investor such as BGF, is an exciting validation of our commitment to reaching this goal."
YFM Equity Partners led the investment round with backing from GFR Fund and FOV Ventures.
"The biggest brands in the world have been relying on GEEIQ and this latest investment will turbo-charge our ability to support them further, as well as enabling us to tap into new business opportunities. We want to ensure that our company is as well positioned as possible to help visionary brands gain a data-driven and profitable presence in the virtual space."
AGFA and ninepointfive have backed the ecommerce technology pioneer in its latest funding round.
"The moment consumers open their order will be an opportunity for brands to entice and retain consumers, helping them drive more revenue from existing customers,"