20SHOTS secures investment from Steve Rogers to accelerate international expansion
The betting industry veteran joins a roster of backers to support commercial growth.
Share allotment filed at Companies House
20SHOTS provides affiliate marketing products and runs fantasy sports games for the betting and gaming sector. The company holds a UK Gambling Commission licence and serves customers globally.
Affiliate marketing product provider 20SHOTS has secured investment from industry veteran Steve Rogers. The funding will support the company as it expands its commercial capabilities and grows its footprint across international markets including the UK, USA and Latin America.
Rogers brings over 25 years of sector experience to the business, having previously served as Chief Commercial Officer for Virtual Sports at Inspired Entertainment. He joins a roster of backers that includes Animal Capital, Jasper White, John Pettit and Alex Donohue.
Chief Executive Jacob Kalms welcomed the backing, noting that Rogers will assist in developing product offerings and integrating technology with partners. The company is best known for its Fantasy5 game and its B2B partnerships with operators such as BoyleSports and Grosvenor Casinos.
From the founder
"Our ambition is to become one of the leading affiliate marketing technology platforms and attracting the right strategic investment from the gaming industry and beyond is a key part of this plan,"
Jacob Kalms
Co-founder and CEO at 20SHOTS