The Insights Family secures £5.6m from BGF and DSW Ventures to fund international growth.
The investment round was led by BGF, with additional backing from DSW Ventures.
The Insights Family provides real-time market intelligence and data trends on kids, parents, and families for global brands. Its platform tracks behaviours across numerous countries to help clients shape their strategies.
Manchester-based market intelligence provider The Insights Family has secured £5.6m in a new funding round. BGF led the financing with a £5m injection, alongside participation from DSW Ventures. The capital will support the company as it expands operations and scales its family ecosystem intelligence platform globally.
From the founder
"We have achieved a lot in a relatively short period but having the support of BGF will enable us to significantly accelerate all parts of our business and to firmly establish ourselves as the global leader in the next generation of market intelligence on the next generation of consumers. Having the backing of an experienced investor such as BGF, is an exciting validation of our commitment to reaching this goal."
Nick Richardson
at The Insights Family
Investor perspective
"The Insights Family has emerged as a globalauthority in market intelligence for kids, teens, parents, and families. We are thrilled to support another outstanding North West business and look forward to collaborating with the team on this next phase of growth."
Rhys Davenport
Investor, BGF
Use of funds
- 01Scale operations
Investors
Categories
About the company
The Insights Family
The Insights Family delivers market intelligence and consumer trends focused on children and parents.