The investment round was led by BGF, with additional backing from DSW Ventures.

The Insights Family
The Insights Family delivers market intelligence and consumer trends focused on children and parents.
£5.6MTotal raised
The Insights Family provides real-time market intelligence and data trends on kids, parents, and families for global brands. Its platform tracks behaviours across numerous countries to help clients shape their strategies.
Filed accounts
Net current assets
Members only
Shareholders' funds
Members only
Employees
Members only
Cash, assets and headcount from The Insights Family's latest Companies House filing — with year-on-year movement, free with a Winfred account.
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Founders

Nick Richardson
Nick brings founding and non-executive experience across multiple ventures, including The Insights Family and End Game. He also holds advisory and academic roles as a visiting fellow and entrepreneur in residence.
LinkedInInvestors
Funding history
£5.6M
