Force Over Mass led the seed round for the privacy-first advertising platform.
"Our vision for Glimpse Protocol is to set new standards for privacy in advertising, becoming the kitemark that consumers can trust. This investment enables us to roll out our technology that delivers valuable, effective advertising while respecting consumer privacy. With consumers, regulators and tech giants taking action on data privacy, the digital advertising industry is seeking a solution that can weather technical changes and increasingly stringent privacy requirements. Unlike our competitors, who offer partial stopgaps, Glimpse Protocol provides a uniquely clear vision of how the problem can and must be tackled."
The extension round follows a recent raise earlier in the year and brings total Series A funding to £8.5m.
"We decided to bring forward some elements of our roadmap to be in a position to scale faster as the gaming market explodes. We’re the only company approaching the media of gaming as an infrastructure play rather than a sales play, so our priority is to keep building a scalable platform to monetise games, while maintaining the user experience in-play,"
The publisher-focused data platform has secured £14m from Octopus Ventures and EQT Ventures to drive North American expansion and research.
"We’re really excited to announce this new milestone, which will help us to continue the momentum of helping publishers to understand and monetize their audiences. It’s our mission to reset advertising and to protect privacy while making data useful, and this funding will help us towards working for this goal."
