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NM

Nigel Morris

Angel

Portfolio

3

companies

By category

  • AI/ML£9.7M
  • AdTech£1.2M

By location

  • London£9.7M
  • New York£1.2M

Portfolio companies

Admix

Admix

Admix develops in-play monetisation technology for video games and virtual worlds.

Metica

Metica

Metica provides artificial intelligence driven engagement and monetisation tools for the gaming sector.

Synthesia

Synthesia

Synthesia builds a platform for generating professional video content directly from text using customizable avatars.


Team

NM

Nigel Morris

Nigel brings clinical and managerial experience, having worked as a psychotherapist, a clinical supervisor at One Step Couns, and a general manager at Royal Free Hampstead NHS Trust.

LinkedIn

Recent investments

Seed
£7.3M

The seed round was led by Play Ventures, 13books, and Firstminute Capital, alongside multiple angel investors.

"We’ve seen a massive opportunity in connecting user acquisition, marketing, and in-game monetization, areas that have long existed in silos. With the emergence of advanced AI technologies, we’re moving the gaming industry to a continuous optimization and personalization mindset, unlocking new potential for growth. Add to this UA growth funding, and we help games supercharge their growth in a long-term sustainable way."
— Phil Mohr, Co-Founder
Series A
£1.2M

The extension round follows a recent raise earlier in the year and brings total Series A funding to £8.5m.

"We decided to bring forward some elements of our roadmap to be in a position to scale faster as the gaming market explodes. We’re the only company approaching the media of gaming as an infrastructure play rather than a sales play, so our priority is to keep building a scalable platform to monetise games, while maintaining the user experience in-play,"
— Sam Huber, CEO
Seed
£2.4M

LDV Capital led the Series A round with backing from a broad group of new and existing investors.

"Consumers and employees today expect video-based communication that is tailored to them. For companies it’s difficult to deliver these experiences because the conventional ways of creating video content is a physical process that simply doesn’t scale."
— Victor Riparbelli