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NM

Nigel Morris

Angel

Portfolio

3

companies


Portfolio companies

Metica

Metica

Metica provides artificial intelligence driven engagement and monetisation tools for the gaming sector.

Admix

Admix

Admix develops in-play monetisation technology for video games and virtual worlds.

Synthesia

Synthesia

Synthesia provides an artificial intelligence video platform that transforms corporate knowledge sharing and learning.


Team

NM

Nigel Morris

Nigel brings clinical and managerial experience, having worked as a psychotherapist, a clinical supervisor at One Step Couns, and a general manager at Royal Free Hampstead NHS Trust.

LinkedIn

Recent investments

Seed
£7.3M

The seed round was led by Play Ventures, 13books, and Firstminute Capital, alongside multiple angel investors.

"We’ve seen a massive opportunity in connecting user acquisition, marketing, and in-game monetization, areas that have long existed in silos. With the emergence of advanced AI technologies, we’re moving the gaming industry to a continuous optimization and personalization mindset, unlocking new potential for growth. Add to this UA growth funding, and we help games supercharge their growth in a long-term sustainable way."
— Phil Mohr, Co-Founder
Series A
£1.2M

The extension round follows a recent raise earlier in the year and brings total Series A funding to £8.5m.

"We decided to bring forward some elements of our roadmap to be in a position to scale faster as the gaming market explodes. We’re the only company approaching the media of gaming as an infrastructure play rather than a sales play, so our priority is to keep building a scalable platform to monetise games, while maintaining the user experience in-play,"
— Sam Huber, CEO
Seed
£2.4M

LDV Capital led the Series A round with backing from a broad group of new and existing investors.

"Consumers and employees today expect video-based communication that is tailored to them. For companies it’s difficult to deliver these experiences because the conventional ways of creating video content is a physical process that simply doesn’t scale."
— Victor Riparbelli, CEO and co-founder