Admix secures £1.2m Series A extension led by Marcus Segal and Nigel Morris
The extension round follows a recent raise earlier in the year and brings total Series A funding to £8.5m.
Admix provides in-play monetisation solutions that seamlessly integrate non-intrusive product placements into video games. The platform bridges the gap between gaming content and global brands.
Admix has secured £1.2m in a Series A extension round led by Marcus Segal and Nigel Morris, alongside various executives from the gaming and advertising sectors. This follows a previous raise earlier in the year, bringing the total Series A funding to £8.5m. The additional capital was unexpected but accepted to accelerate product development as gaming consumption surges.
The fresh funds will be deployed to expand the technical team and speed up the creation of publisher tools. Admix has experienced rapid growth throughout the recent lockdown period, scaling its monthly recurring revenue significantly as brands shift budgets toward interactive entertainment formats.
From the founder
"We decided to bring forward some elements of our roadmap to be in a position to scale faster as the gaming market explodes. We’re the only company approaching the media of gaming as an infrastructure play rather than a sales play, so our priority is to keep building a scalable platform to monetise games, while maintaining the user experience in-play,"
Sam Huber
CEO at Admix
Use of funds
- 01Continue product development
- 02Grow the team
