Permutive

Permutive builds privacy first infrastructure for programmatic advertising.

New York, NY, USA—Website

£68.8MTotal raised

Permutive provides an audience platform for publishers and advertisers that facilitates privacy safe media trading. Its technology operates on over one billion devices globally to support data driven advertising.

Founders

Joe Root

CEO and co-founder

Joe is the co-founder and chief executive officer of Permutive. His earlier career includes roles in sales, product, and software engineering across several organisations.

Tim Spratt

CTO

Tim is co-founder and CTO at Permutive. He previously held quantitative and analytical roles at Winton and Morgan Stanley.

Investors

Series C2 November 2021
£54.8M
SV
SoftBank Vision FundLead
EQT VenturesFollow-on
Octopus VenturesFollow-on
A&
ACE & Company
Series B8 July 2020
£14.0M
Octopus VenturesLead
EQT Ventures

Funding history

Series C2 November 2021

£54.8M

Permutive secures £54.8m Series C funding from SoftBank Vision Fund to scale privacy-first advertising infrastructure

The round was led by SoftBank Vision Fund 2 with participation from existing investors to scale on-device technology.

Series B8 July 2020

£14.0M

Permutive raises £14m in Series B funding led by Octopus Ventures to scale international operations and product development.

The publisher-focused data platform has secured £14m from Octopus Ventures and EQT Ventures to drive North American expansion and research.