The London-based adtech company has raised fresh capital from Mercia to scale its operations internationally.
"Mobile has become the primary means of consuming content, yet the majority of mobile advertising remains static. Adludio is redefining mobile advertising and is recognised as a leader in the field. We are delighted to be backing the company on the next stage of its journey. The combination of established international traction and scalable technology alongside this fresh capital leaves the business in great shape to grow rapidly in the coming years."
The Series A round was led by Makers Fund and Lightspeed Venture Partners to support team expansion and technology development.
"We’re thrilled to see investors’ excitement for AudioMob’s vision for long term success and our future. We’re on the precipice of innovating a whole industry with audio and now we’re able to build out our tech and team to ensure we’re disrupting the industry in the right way and ensure we eventually become a future tech industry unicorn."
The funding round was led by Elefund with participation from multiple venture firms to support expansion into the metaverse.
"We're delighted to have secured this substantial funding round which signifies the start of Admix Phase 2. This funding round validates the incredible hard work which the entire team has worked so tirelessly to reach. We see the internet entering a new stage: Web 3.0 or the metaverse, characterized by real-time 3D interactions and a new creator economy, spearheaded by the video games industry. We are establishing In-Play as the monetization layer for gaming and the metaverse. While many players in our industry are essentially agencies, Admix is building critical infrastructure for creators to monetize their content in the best way possible."
The profitable CreaTech startup secured its first external funding from high profile angel investors.
"For too long brands have been limited to just ‘pushing’ their message at consumers without the ability to listen but today people expect control over their digital experiences. Octaive’s proposition is to help brands look past outdated metrics and create ads that generate ‘active attention’. Through doing this we empower consumers to personalise their own ad experiences, removing the need for cookies. We have a fantastic team, partners and clients and together we’re driving industry innovation. Our business has been built on a sustainable footing, in profit after just two years, so we are in the fortunate position to be selective about where we get funding and are especially excited to have such respected industry leaders now backing the company on the next phase of our journey."
