Adludio secures £4m Series A follow-on investment from Mercia to drive US expansion.
The London-based adtech company has raised fresh capital from Mercia to scale its operations internationally.
Adludio operates an artificial intelligence driven mobile advertising platform that delivers privacy compliant campaigns for major global brands. The company maintains an international footprint spanning several US cities alongside operations in Europe and Asia.
Adludio has secured £4m in Series A follow-on funding from Mercia to support its expansion into the US and other international markets. The adtech company, known for its creative mobile campaigns, counts brands such as Jaguar Land Rover, Nike, and Microsoft among its clients. Mercia made the investment via its Northern Venture Capital Trust Funds.
Founded in 2015, Adludio currently employs around 60 staff globally with offices spanning several international hubs. The fresh capital will enable the business to accelerate its growth following an established entry into the American market over the past year.
Investor perspective
"Mobile has become the primary means of consuming content, yet the majority of mobile advertising remains static. Adludio is redefining mobile advertising and is recognised as a leader in the field. We are delighted to be backing the company on the next stage of its journey. The combination of established international traction and scalable technology alongside this fresh capital leaves the business in great shape to grow rapidly in the coming years."
Jason Warren
Mercia
Use of funds
- 01Expand into international markets
