The oversubscribed round was co-led by Mercuri and Sure Valley Ventures to expand the engineering and enterprise sales teams.
"Ittybit was created to address the pain we felt handling large videos in our previous companies. We built the media tools we wished we’d had access to, and are making them available to all developers, because robust media workflows shouldn’t be so expensive or complicated that only the largest tech companies can access them."
The funding round was backed by the West Midlands Co-Investment Fund, Ecotricity, and prominent business angels.
"I led on the establishment of West Midlands Co-Investment Fund because SMEs are the lifeblood of our regional economy and it's clear we must improve their access to finance to support their growth journey. These local businesses will help continue our region's recovery and I cannot wait to see them succeed. I'm delighted that 'You. Smart. Thing.' has become yet another business to benefit from this new fund, and I'm confident this investment will help the business reach more clients and build on the success it has already achieved."
The pre-seed round was led by Concept Ventures with participation from Pact VC, Notion Capital, and Nodes Ventures.
"It’s always exciting when we hear about entrepreneurs who have landed on a truly untapped market. That’s what the team at Symbe has done. Every single company in the world is selling something. But very few have explored how AI and machine learning can turbocharge that process, whilst protecting the trust and personalisation that ultimately help teams win. Symbe’s technology will usher in a new frontier when it comes to how companies position their offering and ultimately close deals. We’re very excited to back this talented trio of founders at the beginning of their journey."