£1.2M
The funding round was backed by the West Midlands Co-Investment Fund, Ecotricity, and prominent business angels.
Travel demand management platform for sustainable visitor journeys.
You. Smart. Thing. provides a travel demand management and visitor travel planning platform that helps destinations and venues coordinate low-carbon transport. The company enables event organisers to generate personalised travel itineraries and capture emissions data.
Cash at bank
Net current assets
Total assets less current liabilities
Net assets
Shareholders' funds
Current assets
Cash, assets and headcount from You. Smart. Thing.'s latest Companies House filing — with year-on-year movement, free with a Winfred account.

Chris Thompson
CEO
The funding round was backed by the West Midlands Co-Investment Fund, Ecotricity, and prominent business angels.