The funding round was backed by Brookfield Asset Management, Index Ventures, JamJar, and Project A to support expansion across the UK and US.
"We are thrilled to be working with Brookfield to accelerate our expansion furthering our mission to reinvent how consumers interact with video games. We aim to be the Netflix of Immersive Entertainment, with 1000+ units playing 100+ games in the next 5 years – working with real estate leaders like Brookfield brings us one step closer to achieving this."
The London-based esports betting platform raised the funds to support its platform development and growing user waitlist.
"We have been in an Alpha for half a year now and are already seeing significant turnover. We are building everything in-house and are keen to offer the best experience for esports fans in the market. Customers have been loving the platform and we in turn are fine-tuning the product specifically for them. Every day, our waitlist for access keeps growing and we are extremely pleased with the way the product been received so far."
Project A and Index Ventures co-led the Series A round to support geographic expansion and technological development.
"We firmly believe that digitally-enabled experiences will develop into a leading category in the entertainment space. eT has created a truly unique approach that has been very well received by initial customers. We are very happy to back this incredible team."
The London-based trading platform secured £1.2m from a consortium of business angels to broaden access for novice investors.
"This latest investment marks the next step in our journey to make trading accessible to a younger generation and to dispel the myth that the stock markets are only for the privileged few. We’re incredibly excited to have achieved investment from such a hard-hitting roster of angels."
