Sweet Capital focuses on funding the next generation of entrepreneurs in the consumer and mobile sectors.
Portfolio
3
companies
Contact
Contact connects creative talent directly with clients through a streamlined booking platform.
Electric Gamebox
Electric Gamebox provides immersive group gaming experiences in interactive digital rooms.
Electronic Theatre
Electronic Theatre provides immersive group entertainment inside interactive digital rooms.
Pippa Lamb
Partner
Pippa is a partner at Sweet Capital. She also brings investing and scouting experience from Andreessen Horowitz, Oxolo, and topi.
LinkedInThe seed round was backed by Founders Fund and Sweet Capital to support team expansion and new product verticals.
"I’m delighted to have the support of Founders Fund and Sweet Capital as we continue our mission to help more creatives get paid. We’re just getting started."
The funding round was backed by Brookfield Asset Management, Index Ventures, JamJar, and Project A to support expansion across the UK and US.
"We are thrilled to be working with Brookfield to accelerate our expansion furthering our mission to reinvent how consumers interact with video games. We aim to be the Netflix of Immersive Entertainment, with 1000+ units playing 100+ games in the next 5 years – working with real estate leaders like Brookfield brings us one step closer to achieving this."
Project A and Index Ventures co-led the Series A round to support geographic expansion and technological development.
"We firmly believe that digitally-enabled experiences will develop into a leading category in the entertainment space. eT has created a truly unique approach that has been very well received by initial customers. We are very happy to back this incredible team."
