The oversubscribed round was led by SFC Capital to support platform scaling and measurement precision.
"We’re building a future of ad measurement that marketers can trust. This investment enables us to drive greater precision measurement and enhanced modelling, to scale adoption among brands seeking performance without the guesswork."
The pre-seed round was led by SFC Capital with participation from SyndicateRoom and Innovate UK.
"Our goal is to create a solution that performs just as well for executives managing stress and recovery as it does for individuals rebuilding from chronic conditions. It reflects our commitment to making nervous system care accessible, especially for those who need it most"
The seed round was led by Coterie Holdings and included participation from angels and existing backers SFC Capital and Founders Capital.
"The fine wine investment space has historically been split between wine merchants that are set up to facilitate drinking and collecting rather than investing, and bespoke investment businesses that often operate like merchants with added management fees. We created WineFi to serve investors who view wine primarily through an investment lens, offering them diversified, cost-efficient exposure to a fascinating asset class that has historically remained off-limits to all but specialists. While many of our investors are also wine enthusiasts, WineFi seeks to bridge the cap between the two."