Paapi secures £420k in pre-seed funding led by SFC Capital to expand its ad measurement platform.
The oversubscribed round was led by SFC Capital to support platform scaling and measurement precision.
Paapi operates an advertising measurement platform that provides brands with independent insights into cross channel return on investment. The system merges user level tracking via privacy enhancing technologies with artificial intelligence modelling to automate performance optimisation.
Paapi has secured £420k in a pre-seed funding round led by SFC Capital. The capital will be deployed to refine measurement precision and model capabilities while scaling adoption among brands.
The London based enterprise addresses transparency issues in adtech by offering an independent alternative to legacy attribution tools. Its platform connects spend to performance without relying on platform self reporting.
Early validation includes successful pilots with direct to consumer brands. The business was established by industry veterans focusing on privacy compliant advertising analytics.
From the founder
"We’re building a future of ad measurement that marketers can trust. This investment enables us to drive greater precision measurement and enhanced modelling, to scale adoption among brands seeking performance without the guesswork."
Dan Hesmondhalgh
CEO and Co-Founder at Paapi
Investor perspective
"Paapi is solving a real and growing problem. With a strong technical team and a clear vision, they are well-positioned to redefine how advertisers measure success in a privacy-compliant way. We’re excited to support their journey."
Edward Stevenson
Fund Principal, SFC Capital
Use of funds
- 01Continue product development
- 02Accelerate go-to-market