The oversubscribed round was led by SFC Capital to support platform scaling and measurement precision.
Paapi
Paapi provides an independent advertising measurement platform for brands to track channel return on investment.
Paapi operates an advertising measurement platform that provides brands with independent insights into cross channel return on investment. The system merges user level tracking via privacy enhancing technologies with artificial intelligence modelling to automate performance optimisation.
Filed accounts
Net current assets
Total assets less current liabilities
Net assets
Shareholders' funds
Fixed assets
Current assets
Cash, assets and headcount from Paapi's latest Companies House filing — with year-on-year movement, free with a Winfred account.
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Founders

Dan Hesmondhalgh
CEO and Co-Founder
Dan is the CEO and co-founder of Paapi, following sales leadership roles at Relay42 and KIBO.
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