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Passion

Passion

Venture Capital

Founded in 2009, Passion is a prominent seed venture capital fund in the UK and European ecosystem, having backed over 100 companies and managed multiple exits and unicorns. The firm invests from its fourth fund, Passion IV, focusing on European founders in fintech, AI, and risk.


Recent investments

Series B
£15.0M

The round was led by Five Seasons Ventures and White Star Capital, with capital directed towards new markets and product development.

"Last year we were actively searching for a pet food investment opportunity around two key trends: the humanisation of pets and the increasing shift towards natural food, with the connected premiumisation of the overall experience. The team at Butternut Box was spot on in terms of their product positioning, their direct-to-consumer model and strong commercial traction. This is one of the strongest teams we have seen in foodtech in Europe over the last few years: we had to back them"
— Ivan Farneti, Managing Partner
Series A
£9.2M

The Series A round was led by Point72 Ventures to support conversational AI deployment in contact centres.

"Developing sophisticated AI technology while formulating a compelling SaaS proposition is a significant challenge, and it has delayed the real-world deployment of conversational AI for far too long,"
— Nikola Mrkšić