Urban secures £8.5m Series B funding led by Accelerated Digital Ventures
The wellness app has raised £8.5m in a Series B round led by Accelerated Digital Ventures to expand its service platform.
Urban operates an on-demand wellness platform providing at-home treatments such as massage, beauty, and physiotherapy through a network of independent professionals. The business serves clients across London, Paris, Manchester, and Birmingham.
Urban has secured £8.5m in a Series B funding round led by Accelerated Digital Ventures, with participation from existing backers Passion Capital and Felix Capital. The capital will support the company as it nears profitability and works towards establishing itself as a comprehensive destination for on-demand wellness services. Alongside the investment, Urban is recruiting a team of 30 engineers in Lithuania to develop its marketplace platform and client applications.
The raise follows a period of service expansion for the London-based business, which introduced osteopathy, facial, and nail treatments alongside its established massage offerings in late 2018. The company intends to use the backing to scale its operations sustainably while improving unit economics and supporting independent wellness practitioners.
From the founder
"Our new Vilnius office will be instrumental in helping to evolve our service,"
Giles Williams
at Urban
Investor perspective
"Urban is building an ecosystem of wellness offerings for a modern society with a highly varied set of needs. We really like Urban’s vision of delivering on consumer needs while making wellness a better business for therapists on the platform. So we’re delighted to partner with the team as they execute on their ambition."
Lee Strafford
CEO, Accelerated Digital Ventures
Use of funds
- 01Grow the team
- 02Continue product development
- 03Scale operations
Investors
Categories
About the company
Urban
Urban provides an on-demand wellness app connecting users with independent practitioners for home treatments.