Pedro brings corporate venture capital, strategy, and board experience from roles at Pearson and Grow London. He previously served as vice president of ventures and innovation at Pearson.
The Series A round was backed by Mercia Ventures, Pearson, and Fuel Ventures to support artificial intelligence development and go to market expansion.
"Funding will be allocated to product innovation, leading the use of AI in connecting learning to the skills people need and the results businesses care about. Also, scaling our GTM and new market."
Mercia Asset Management and Pearson backed the Series A round to fund international expansion and team growth.
"Daniela Tsoneva, Investor at Mercia, said: “We are excited to support Nelson and his team in their quest to transform workplace learning. HowNow’s dynamic matching technology ensures users receive the right learning content at the right time. The company is a pioneer in the relatively new but fast-growing learning experience sector and has the potential to become a market leader. The funding will help it expand its global footprint and continue its rapid growth trajectory."