Founded in 2009, Passion is a prominent seed venture capital fund in the UK and European ecosystem, having backed over 100 companies and managed multiple exits and unicorns. The firm invests from its fourth fund, Passion IV, focusing on European founders in fintech, AI, and risk.
The pre-seed round was led by Passion Capital with backing from multiple institutional investors and prominent fintech founders.
"We kept seeing the same thing with high growth company founders—managing finances felt disjointed, with founders juggling too many platforms and tools just to keep track of their cash. Our mission is to make financial management easy, no matter how complex it seems. We’re focused on building a product that founders and CFOs love because it saves them time, protects their funds, and helps them grow their businesses. Our goal is to make financial management as seamless as possible so founders can focus on building their businesses."
The round was jointly led by Mercia Ventures and Smedvig Ventures to power product development and international growth.
"It is widely accepted that human error is the most prevalent vector for cyber-attacks and is poorly protected against by ineffective training programmes. Advanced analytics applied to real-time behavioural data presents an original approach for CISOs to control human cyber risk. CultureAI is pioneering this with its market-leading software, offering immediate visibility and mitigation of vulnerabilities. James has an incredible reputation as a thought leader in the space and we are excited to partner with him and his team alongside Mercia Ventures."
The investment round was put together entirely by existing backers, including Passion Capital.
"Our mission is to drive the growth of small businesses. We help payment companies build stronger ties with their client base and establish win-win relationships."
