£4.0M
The financing round was led by Octopus Ventures with participation from MMC Ventures.
A toy subscription service operating a circular economy model for families.
Whirli operates a subscription service for children's toys based on a circular economy model. Subscribers can borrow, swap, and eventually keep items to reduce household clutter and environmental waste.

Nigel Phan
Founder
Nigel brings founding and operating experience from Hey Alfie, PrimaryBid, and Whirli, following earlier work at McKinsey & Company.
LinkedInThe financing round was led by Octopus Ventures with participation from MMC Ventures.