The Middlesbrough pricing software developer has raised further backing from the Northern Powerhouse Investment Fund.
"Bubo.AI is the only AI-driven pricing software that takes the perceived value to customers into account. We have been delighted by the awards and other recognition we have received so far. This funding will allow us to maintain our position at the leading edge of AI and establish the software as the world leader in its field."
The funding round was led by DSW Ventures with backing from Mercia and SFC Capital.
"I am delighted to welcome DSW Ventures and Mercia on board at this exciting time for the company. The raise was oversubscribed by 60%, helped by the continuing support of SFC Capital and our angel investors. This puts us in a strong position as we move into the next phase of taking our products to market."
The Northumberland connectivity provider has secured its fourth injection of capital from the North East Venture Fund, managed by Mercia.
"Trench Networks has made great progress since our first investment two years ago. Its award-winning technology and rapid deployment times have enabled it to build a strong track record in the construction industry. As businesses of all types become increasingly dependent on internet connections, this latest funding will allow it to take advantage of opportunities in other sectors."
The funding follows a previous backing in 2017 and aims to support team expansion.
"When everyone is working from different locations, it can be hard to manage and motivate sales teams. OneUp harnesses the power of data and brings greater visibility on performance, which in turn helps engage and motivate staff. It also injects an element of fun. This investment will enable us to further develop the system and reach a wider audience."