An investment firm managing various funds including the Midlands Engine Investment Fund and EIS funds.
The ethical data pioneer raised £1.5m from backers including Mercia and 1818 Capital to expand globally.
"CitizenMe enables people and brands to co-create better digital products and services. We are delighted that Mercia and 1818 share our belief in a sustainable digital future and our lead in the new Zero Data category."
Mercia backed the seed round to support product development and commercial growth.
"We’re on a mission to help businesses transform their data from an expensive, time-consuming challenge into a powerful goal-achieving asset. In Mercia we have found the perfect partner to expand our product and accelerate the growth for Distil and its customers."
The Sheffield-based edtech platform raised the capital from Mercia funds to enhance its technology and grow overseas.
"Online learning now plays a key role in education but nothing can replace the benefits of one to one tuition. Tutorful offers the best of both worlds – it offers students easy access to some of the best teachers in the UK while leveraging the power of technology to make learning more fun and engaging. The platform has potential for use worldwide and this latest investment will help us to expand into other overseas markets."
The funding was provided by NPIF - Mercia Equity Finance to help the hospitality software firm meet post-lockdown demand.
"The past year has been one of the most difficult in living memory for hospitality operators and we have done all we can to help them survive. However, there is now a strong sense of optimism and operators are expecting a boom in business. The funding will help us to further develop the products and take advantage of the opportunities ahead."
The Edinburgh based brand protection firm secured backing from ACF Investors, Mercia, and Scottish Enterprise to advance its technology.
"Sometimes out of adversity comes opportunity, and SnapDragon is testament to that. We are helping brands to remove fakes from sale online: protecting revenues, reputations and, most importantly, the end consumer. What brands may not realise is that sales made from counterfeits fund organised crime, such as trafficking – and nobody wants a fake of their brand funding illicit trade. In identifying fakes online, and removing them from sale on the pertinent platforms, we prevent their visibility and subsequent purchase, export, import and distribution."
