Mercia Ventures manages regional investment vehicles including the Northern Powerhouse Investment Fund II.
Longrow Capital Finance led the seed round with participation from regional NHS and academic health partners.
"Teams are crying out for a sense of shared experience as they navigate this new hybrid world. The current employee engagement model is broken, only helping a small percentage of a team. We want to create a world where every employee thrives and feels included, no matter where they are and we are delighted to partner with Longrow Capital to help make this a reality."
Mercia led the Series A round with participation from Chroma Ventures and private backers.
"This investment is an endorsement of our success in building our platform, technology and team. Launched three years ago, we are now serving 12 per cent of the UK commercial insurance market; we have established that our platform delivers results for our customers and is attracting significant and growing demand from brokers and insurers alike."
The London-based adtech company has raised fresh capital from Mercia to scale its operations internationally.
"Mobile has become the primary means of consuming content, yet the majority of mobile advertising remains static. Adludio is redefining mobile advertising and is recognised as a leader in the field. We are delighted to be backing the company on the next stage of its journey. The combination of established international traction and scalable technology alongside this fresh capital leaves the business in great shape to grow rapidly in the coming years."
The ethical data pioneer raised £1.5m from backers including Mercia and 1818 Capital to expand globally.
"CitizenMe enables people and brands to co-create better digital products and services. We are delighted that Mercia and 1818 share our belief in a sustainable digital future and our lead in the new Zero Data category."
Mercia backed the seed round to support product development and commercial growth.
"We’re on a mission to help businesses transform their data from an expensive, time-consuming challenge into a powerful goal-achieving asset. In Mercia we have found the perfect partner to expand our product and accelerate the growth for Distil and its customers."
