SnapDragon Monitoring raises 1.2m pounds from ACF Investors, Mercia, and Scottish Enterprise to develop brand protection technology
The Edinburgh based brand protection firm secured backing from ACF Investors, Mercia, and Scottish Enterprise to advance its technology.
SnapDragon Monitoring provides online brand protection services that help companies identify and remove counterfeit goods and intellectual property infringements. Its Swoop software scans marketplaces and social media platforms to tackle online threats.
Edinburgh based brand protection business SnapDragon Monitoring has secured £1.2m in a seed follow on funding round. The investment was backed by ACF Investors, Mercia, and Scottish Enterprise to support the company as it expands its operations.
The proceeds will be directed towards advancing its technology capabilities, scaling infrastructure, and growing its team. The company has experienced headcount growth of 25 percent over the past year to serve an expanding international client base.
This latest capital injection brings the total amount raised by the female led technology firm to over £3m. The raise follows recent board appointments, including Geraldine Kelly as non executive chair and Angela Brown as finance director.
From the founder
"Sometimes out of adversity comes opportunity, and SnapDragon is testament to that. We are helping brands to remove fakes from sale online: protecting revenues, reputations and, most importantly, the end consumer. What brands may not realise is that sales made from counterfeits fund organised crime, such as trafficking – and nobody wants a fake of their brand funding illicit trade. In identifying fakes online, and removing them from sale on the pertinent platforms, we prevent their visibility and subsequent purchase, export, import and distribution."
Rachel Jones
Founder and Head Dragon at SnapDragon Monitoring
Investor perspective
"SnapDragon Monitoring is tackling a global counterfeit problem head on by safeguarding and protecting brands of all sizes from online threats and infringements, and we are delighted to support the company through its next phase of growth. The company has also been able to capitalise on the thriving Scottish tech scene, with access to an international workforce shown in its rapidly growing team."
Tim Mills
managing partner, Angel CoFund
Use of funds
- 01Continue product development
- 02Build out infrastructure
- 03Grow the team
Investors
Categories
About the company
SnapDragon Monitoring
SnapDragon Monitoring provides digital brand protection tools to identify and remove counterfeit goods.