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Mercia Fund Managers

Mercia Fund Managers

Venture Capital

Mercia Fund Managers provide both equity and debt finance to small businesses based in the UK regions.

Portfolio

5

companies

AUM

£400M

under management


Portfolio companies

LM

Living Map

Living Map provides indoor digital navigation software for complex venues and transport hubs.

P

PureClarity

PureClarity offers an artificial intelligence platform for e-commerce personalisation.

ET

Elements Technology Platforms

Elements Technology Platforms provides Internet of Things solutions for small and micro manufacturers.

BlackCurve

BlackCurve

BlackCurve provides pricing intelligence software for online retailers.

CH

C7 Health

C7 Health builds software to streamline diagnostic scans for the healthcare sector.


Team

Julian Dennard

Julian Dennard

Investment Director

Julian is a fund principal at Mercia Asset Management PLC and investment director at Mercia Fund Managers. He also serves as a non-executive director across multiple companies, including Leap.AI and Mindset AI.

LinkedIn
Jonathan Craig

Jonathan Craig

Investment Manager

Jonathan brings extensive investment and lending experience from roles at Mercia Fund Managers, Finance Yorkshire, and YFM Group. He currently serves as Director at Harrogate Business Finance.

LinkedIn
CK

Chris Kilroy

Investment Manager

LinkedIn
AK

Ashwin Kumaraswamy

Investment Director

LinkedIn
Emma Cross

Emma Cross

Investment Executive

Emma brings investment and portfolio management experience from roles at Mercia Asset Management, Finance Yorkshire, and Enterprise Ventures. Prior to her career in investment, she worked as a business services senior at Hart Shaw.

LinkedIn
Nicola Broughton

Nicola Broughton

Head of Universities at Mercia

Nicola brings investment and board experience with a particular focus on university spin-outs. Her career includes roles as head of universities at Mercia Fund Managers, consultant, and chairwoman across several companies.

LinkedIn

Recent investments

Series A
£2.6M

Committed Capital and Mercia led the Series A round to support the rollout of new software products.

"The funding will allow us to pursue our strategy to produce a fully integrated software as a service (SaaS) solution. The new software will provide hyper-accurate digital maps of complex spaces, allowing indoor and outdoor navigation and intelligent real-time location. It will open up new possibilities for use in smart cities, asset management, and industrial platforms."
— Adam Coxen, Chairman
Series A
£750K

The York-based e-commerce personalisation software platform has raised £750k in its second investment from NPIF, Mercia Equity Finance within the past year.

"We are extremely excited to receive the next round of funding. Our advanced ecommerce personalisation solution is developing at a fast rate and our clients are experiencing fantastic results with increase in online revenue of 26%. This investment reflects not only the confidence in our company growth but also the unique service we are providing within the Artificial Intelligence field. Our plans to advance our AI platform and extend our marketing reach globally will help facilitate and expedite this success."
— Paul Gibson, CEO
Seed
£250K

The funding was secured from NPIF - Mercia Equity Finance to support growth, hiring, and headquarters development.

"Small and micro firms make up 90 per cent of the UK's manufacturing capacity. Joe and his team of young entrepreneurs have found a way to help them deploy the latest technology to digitize production and enhance quality and productivity."
— Ashwin Kumaraswamy, Investment Director
Series A
£1.5M

The Series A round was led by Nauta Capital with participation from Mercia Fund Managers, and will be used to double the team and enhance product offerings.

"We’re delighted to announce that Nauta has invested into BlackCurve. Their track record speaks for itself, and their advice and support to date has been excellent. We look forward to partnering together on this exciting chapter of our journey. With our existing investor, Mercia, following on too, it is a further proof point of the potential for us to shake up the price optimisation software market and help more retailers optimise their prices."
— Philip Huthwaite, Founder
Seed
£300K

The financing package was underwritten by Mercia Fund Managers and the Midlands Engine Investment Fund.

"As a clinical services-led company, C7 Health’s mantra is to work shoulder-to-shoulder with healthcare providers to deliver solutions that will benefit patients – rather than develop products that are great in theory, but fail to make a real difference."
— Phil Webb, CEO
Seed
£1.2M

The investment round was led by Committed Capital and Mercia Fund Managers to support product team expansion.

"The world around us is getting busier and more complicated every day. Our map-based applications, which provide access to timely, relevant location-based information about any environment, are the key to enabling consumers and businesses to find their way."
— Tim Fendley, Urban Design Consultant