The pricing software provider has raised £750k from backers including Nauta Capital and ACF Investors to expand its market presence.
BlackCurve
BlackCurve provides pricing intelligence software for online retailers.
BlackCurve provides an e-commerce pricing platform that helps online retailers optimise their pricing strategies. The technology automates inventory mapping and enables automated price adjustments based on competitor behaviour.
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Founders

Philip Huthwaite
Founder
Philip currently serves as chief executive officer at 5app, following his time leading BlackCurve as founder and chief executive. He previously held roles at Innoware and Accenture.
LinkedInInvestors
- £750KNauta CapitalFollow-on

- £1.0M
- £1.5M
Funding history
The pricing optimisation company secured backing from Martin Fincham, Nauta Capital, and the UK Government Future Fund.
The Series A round was led by Nauta Capital with participation from Mercia Fund Managers, and will be used to double the team and enhance product offerings.


