PureClarity secures £750k from Mercia to enhance its AI platform and expand marketing.
The York-based e-commerce personalisation software platform has raised £750k in its second investment from NPIF, Mercia Equity Finance within the past year.
PureClarity provides an e-commerce personalisation software platform that uses artificial intelligence to analyse customer behaviour and deliver tailored experiences. The York-based firm helps retailers boost online revenue through targeted product recommendations and marketing campaigns.
PureClarity has secured £750k in funding from Mercia Fund Managers through NPIF, Mercia Equity Finance. The latest injection, which marks the second investment from the fund within the past year, brings the company's total funds raised to £1.3m.
The fresh capital will be directed towards enhancing the platform's product capabilities, accelerating implementation speeds, and expanding marketing initiatives, which is expected to create eight new jobs.
From the founder
"We are extremely excited to receive the next round of funding. Our advanced ecommerce personalisation solution is developing at a fast rate and our clients are experiencing fantastic results with increase in online revenue of 26%. This investment reflects not only the confidence in our company growth but also the unique service we are providing within the Artificial Intelligence field. Our plans to advance our AI platform and extend our marketing reach globally will help facilitate and expedite this success."
Paul Gibson
CEO at PureClarity
Investor perspective
"We have great confidence in the management team of this innovative business which has identified a niche in the ecommerce market. This latest round of funding will enable them to extend their market exposure and scale up the operation both nationally and internationally."
Emma Cross
Investment Executive, Mercia Fund Managers
Use of funds
- 01Continue product development
- 02Invest in sales and marketing
- 03Grow the team
Investors
Categories
About the company
PureClarity
PureClarity offers an artificial intelligence platform for e-commerce personalisation.