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$9.0M
The funding brings total capital raised to date to $9m with backing from prominent sports figures.
MA
MAGIC AI
Magic AI produces holographic fitness mirrors powered by artificial intelligence.
$20.0MTotal raised
Magic AI develops advanced fitness technology including the award-winning holographic fitness mirror. The company combines artificial intelligence with elite coaching to deliver personalised home workouts.
Categories
Founders
Varun Bhanot
Co-Founder and CEO
Varun serves as co-founder and chief executive officer of Magic AI and co-founder of Unhoused.org. His background includes roles at HubbleHQ and UBS Investment Bank.
LinkedInInvestors
- $9.0M
- $5.0M
- £4.0M
- £2.0M
Funding history
$5.0M
The London-based home fitness startup raised $5m in a round led by IW Capital to scale operations and expand into new markets.
£4.0M
IW Capital led the seed investment round to help the fitness technology developer scale operations and expand into new markets.
£2.0M
The investment round was led by Fasanara Capital with backing from SFC Capital.