MAGIC AI

Magic AI produces holographic fitness mirrors powered by artificial intelligence.

London, UK—Website

$15.0MTotal raised

Magic AI develops advanced fitness technology including the award-winning holographic fitness mirror. The company combines artificial intelligence with elite coaching to deliver personalised home workouts.

Founders

Varun Bhanot

Co-Founder and CEO

Investors

Seed27 October 2025
$9.0M
JL
Jesse Lingard
Seed25 November 2024
£4.0M
IW CapitalLead
BC
Baleen Capital
SFC CapitalFollow-on
VT
Ventures Together
Seed21 July 2023
£2.0M
FC
Fasanara CapitalLead
SFC Capital

Funding history

Seed27 October 2025

$9.0M

Magic AI secures investment from Jesse Lingard, taking total funds raised to $9m.

The funding brings total capital raised to date to $9m with backing from prominent sports figures.

Seed25 November 2024

£4.0M

MAGIC AI raises £4m in a seed round led by IW Capital to scale operations

IW Capital led the seed investment round to help the fitness technology developer scale operations and expand into new markets.

Seed21 July 2023

£2.0M

MAGIC AI raises £2m from Fasanara Capital and SFC Capital to expand its fitness technology.

The investment round was led by Fasanara Capital with backing from SFC Capital.