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$11.0M
The London fitness startup adds Active Partners to its cap table as it prepares to enter the American market.
MA
Magic AI
Magic AI develops wall-mounted fitness mirrors featuring computer vision and holographic trainers.
$31.0MTotal raised
London-based startup producing wall-mounted fitness mirrors that use computer vision to correct form and project holographic trainers.
Categories
Team
Varun Bhanot
Co-founder
Varun serves as co-founder and chief executive officer of Magic AI and co-founder of Unhoused.org. His background includes roles at HubbleHQ and UBS Investment Bank.
LinkedInAC
Alastair Cook
Former England cricket captain and trainer
KJ
Katya Jones
Strictly Come Dancing dancer and trainer
AP
Asha Philip
Athlete-coach and brand ambassador
DH
Desiree Henry
Team GB Olympic champion
CQ
Celia Quansah
Athlete-coach and brand ambassador
JL
Jesse Lingard
Investor, brand ambassador, and on-screen trainer
Investors
- $11.0MBeringeaLead
VTVentures TogetherFollow-on - $9.0M
- $5.0M
- £4.0M
- £2.0M
Funding history
$9.0M
The funding brings total capital raised to date to $9m with backing from prominent sports figures.
$5.0M
The London-based home fitness startup raised $5m in a round led by IW Capital to scale operations and expand into new markets.
£4.0M
IW Capital led the seed investment round to help the fitness technology developer scale operations and expand into new markets.
£2.0M
The investment round was led by Fasanara Capital with backing from SFC Capital.