Magic AI secures $11m from Beringea and IW Capital to fuel US expansion
The London fitness startup adds Active Partners to its cap table as it prepares to enter the American market.
≈ £8.3M at $1 = £0.7554 on 23 Sep 2026
London-based startup producing wall-mounted fitness mirrors that use computer vision to correct form and project holographic trainers.
Magic AI has secured $11m in new capital, co-led by Beringea and IW Capital, to support its upcoming expansion into the United States. The fresh funds build on a series of prior raises that bring the company total to about $20m since 2023.
The London-based business manufactures the Magic AI Mirror, which uses proprietary computer vision to guide users through workouts with virtual trainers. Returning participants in the round included PXN Group, Accelerate Ventures, and Ventures Together, alongside new investor Active Partners.
Use of funds
- 01Expand into international markets
