IW Capital led the seed investment round to help the fitness technology developer scale operations and expand into new markets.
"AI has evolved chatbots and image generation, but areas such as using it to train in health and wellness are yet to be disrupted. We are proud to have developed the largest exercise tracking detection software of its kind to lead this charge. We have changed the lives of 1,000s of customers over the last 18 months who have collectively logged 46,000 hours of personal training using our innovative AI Mirror and we plan to 5x this over the next year."
IW Capital backs Location Live with follow-on funding to accelerate international expansion.
"We're very pleased to be Location Live's choice of investor for the second time as the company seeks to grow in international markets. As engaged investors, we have supported Location Live throughout their journey since we initially invested with them in 2022. It speaks volumes about our partnership and the confidence our investors have in the business that we're able to provide follow-on funding for this exciting, innovative, and growing company."
IW Capital led the Series A round to support team growth and international scaling.
"We’re pleased to be investing in Plumm as the company continues to grow in the UK and internationally. At IW Capital, we focus on backing businesses that are doing important work in growing markets, and it was clear that Plumm is well poised to expand their offering, having built a great platform to serve the underserved and expanding mental health market. We are thrilled to be working with Plumm on the next stage of their growth journey."
IW Capital backed the immersive shopping platform in its first investment into the company.
"IW Capital is proud to invest in Situ Live. This investment will enable the company to continue its exponential growth. Situ Live has reinvented the consumer shopping experience by blending traditional and digital retail marketing, encouraging consumers to interact with brands in a whole new way."
IW Capital backs healthcare provider GPDQ with £2.6m to support ongoing expansion.
"IW Capital is proud to invest in GPDQ as the company continues to expand. GPDQ is a market disruptor in the healthcare space. Its phenomenal growth, proven track record, strong client base and plans to maximise growth in the post-Covid world has impressed the team at IW Capital. We are committed to providing GPDQ with the capital to enable them to expand at pace and support them, particularly as there is a growing demand for healthcare services and resources since the pandemic."
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