The Series B round was led by EQT Ventures with backing from several existing investors and angels.
"We’re building Cleo to become the financial advisor that a billion people need. One that talks to you like a real person, able to build trust and relationships like a bank never could,"
The publisher-focused data platform has secured £14m from Octopus Ventures and EQT Ventures to drive North American expansion and research.
"We’re really excited to announce this new milestone, which will help us to continue the momentum of helping publishers to understand and monetize their audiences. It’s our mission to reset advertising and to protect privacy while making data useful, and this funding will help us towards working for this goal."
EQT Ventures led the Series A round to help fund expansion into new communities such as menopause support.
"Lyle's unprecedented experience of building and scaling community-focused products will be vital as we undertake our next stage of growth in raising the bar in terms of product excellence as we enter new communities beyond fertility and motherhood"