The funding round was led by 645 Ventures and will be used to accelerate product development and team expansion.
"I started Sequence afiter a decade watching fiinance teams fiace an impossible choice: drown in manual billing work or rely on systems that break when sales teams close custom deals. Hereʼs whatʼs happening in fiinance teams – brilliant people spend 80% ofi their time on repetitive tasks like calculating invoices by hand, chasing unpaid bills, and reconciling transactions, while revenue slips through the cracks because complex contracts are hard to track. Sales shouldnʼt be constrained by what the billing engine can support. With Sequence, teams can price and sell in the way thatʼs best fior customers and the business, while Finance has peace ofi mind knowing every contract, no matter how custom, is handled accurately."
Dig Ventures led the pre-seed financing round to support product development and international growth.
"I recall regularly sifting through data and information until the early hours during my time at Goldman Sachs in order to make fully informed decisions and strategies. With Desia the whole process would have been more efficient and successful. I wish it was available back then."
The London startup secured £4m from investors including LocalGlobe and Dig Ventures to expand its team and refine its technology.
"Userled brings the power of generative AI to reshape a complex and mission-critical workflow for marketing teams. By accelerating the creation and distribution of personalised content and capturing contact-level insights without cookies, Userled provides a seamless solution to drive efficient growth – a key priority for any B2B company, especially these days."
The seed round was led by LocalGlobe and Earlybird and will be used to fuel expansion.
"We have seen many automations in the back-end, but the knowledge worker still sits for hours on the computer, doing repetitive and non-rewarding work"
