Userled raises £4m in pre-seed funding led by LocalGlobe for its artificial intelligence marketing platform.
The London startup secured £4m from investors including LocalGlobe and Dig Ventures to expand its team and refine its technology.
Userled is a London-based startup providing an artificial intelligence platform that automates personalised marketing campaigns for business-to-business companies without relying on third-party cookies.
Userled has secured £4m in pre-seed funding to expand its team and further develop its marketing technology platform. The round was led by LocalGlobe, with additional backing from Dig Ventures and several prominent angel investors.
The London-headquartered startup uses artificial intelligence to help business-to-business companies generate personalised marketing campaigns at scale. Its technology operates without third-party cookies, offering cookieless tracking while remaining compliant with data privacy regulations.
The fresh capital will be deployed primarily towards recruitment, bringing top engineering and product talent on board to scale operations and enhance the company's martech offerings.
From the founder
"Marketers have to put significant time and resources into manually building personalised campaigns which feel impossible to scale. They lack the tools that should enable them to do this simply and at speed to surpass the impact they can achieve through manual campaigns. Userled breaks this cycle. We’re making personalised marketing easy, accessible and efficient to give B2B companies the competitive advantage they need in today’s ever-shifting digital landscape. This funding will enable us to refine our technology and expand our team, ensuring that every marketer can harness the power of AI to drive meaningful engagement and growth."
Yann Sarfati
CEO at Userled
Investor perspective
"Userled brings the power of generative AI to reshape a complex and mission-critical workflow for marketing teams. By accelerating the creation and distribution of personalised content and capturing contact-level insights without cookies, Userled provides a seamless solution to drive efficient growth – a key priority for any B2B company, especially these days."
Mish Mashkautsan
Partner, LocalGlobe
Use of funds
- 01Grow the team
- 02Continue product development
